CAN YOU REALLY SAY THAT? MAKING GREEN MARKETING CLAIMS WITH CONFIDENCE

Green claims are under the spotlight — and food and drink businesses need messages that stand up. Join us for a practical Q&A on how to talk about green claims clearly, confidently and credibly. The discussion will draw on Soil Association Certification’s NEW guide, Marketing organic: What you can say, which attendees will be able to access after the session, helping build customer trust, support retailer conversations and make green claims that can be substantiated.

WHAT BUYERS WANT?

No fluff, no filler — just what’s actually landing with buyers right now. Straight from the people who hold the budget: the trends they’re backing, the pitches that work, and the mistakes that quietly rule you out.