Drawing on Meaningful Vision’s tracking of over 60,000 UK outlets, Maria will reveal why the industry is facing its most concerning traffic picture in two years, and what it means for pub, restaurant, and fast-food operators specifically. Fast-food traffic has swung from 1% growth to a 1.2% decline in Q1 2026, while pub and restaurant traffic has fallen more steeply still, down 8% in the same quarter following a 7% drop in 2025. But the picture is uneven: only chicken shops and ethnic food stores are growing, and regional performance diverges sharply, with London seeing a 6% customer traffic decline while the South West has risen 16%. Maria will present exclusive new data on where consumer visits are actually going, which dayparts and formats are proving resilient, and what the most effective operators are doing differently from promotions strategy to menu architecture, to protect and rebuild their customer base in this environment.