Name: Alice Hutfield
Company: KFC
Title:
Biography
Alice Hutfield is Director of Development at KFC UK & Ireland, where she plays a key role in delivering the brand’s landmark £1.5 billion investment plan announced last year, overseeing the largest restaurant expansion plan in KFC UK and Ireland’s history. Through this investment, KFC is targeting 500 new restaurants and 7,000 new jobs over the next decade.
Since joining KFC in 2014, Alice has helped the business expand from around 800 restaurants to more than 1,000 today, which includes working closely with franchise partners to bring new restaurants to more communities in a booming fried chicken market.
Alongside expanding KFC’s footprint across the UK and Ireland, Alice oversaw the launch of KFC’s new global visual identity with rollout planned across the estate, modernising restaurants with updated branding and enhanced customer experiences designed to connect with the next generation of customers.