Name: Nick Ayerst
Company: GAIL's
Title: Managing Director
Biography
Nick Ayerst is Managing Director of GAIL’s, where he has taken on the role of continuing scaling the brand from its roots as a much-loved London bakery into one of the UK’s most respected food businesses. Known for combining operational rigour with a strong people-first culture, Nick has helped GAIL’s grow while remaining uncompromising on quality, craft, and hospitality. His success is rooted in building empowered teams, protecting brand values at scale, and taking a long-term approach to growth—proving that commercial performance and purpose can go hand in hand. Nick is widely regarded as a thoughtful leader with a deep understanding of how to build enduring consumer brands.
Prior to GAIL’s Nick spent time as CEO of Comptoir Group and MD of LEON and TRG Concessions, part of The Restaurant Group.