Speaker Q&A (2019): Lesley McIlroy, Bill’s Restaurants
Lesley McIlroy is head of marketing at Bill’s Restaurants. With an extensive background in commercial marketing for the hospitality industry, including roles at Comptoir Group, Peach Pub Company, Greene King and Hall & Woodhouse, she’ll be sharing her insights and expertise with show visitors as part of The Casual Dining Marketing Panel. The WE ARE Spectacular marketing podcast (hosted by Mark McCulloch) will also feature wagamama’s Andre Johnstone, Pizza Pilgrim’s Thom Elliot, Revolution Bars Group’s Kate Eastwood, and Las Iguanas’ Lucy Harwood. What do you feel is the key for operators to successfully compete against their competitors in 2019 and beyond?…