Lutosa highlights its worldwide ambition with rebranding
Strongly anchored into the Belgian culture, Lutosa is a proud Belgian brand that manufactures its products in Leuze-en-Hainaut and Sint-Eloois-Vijve. Used throughout the globe, this Belgian brand positioning proved instrumental for the success and development of the company worldwide. Today, 94% of its production is exported to 136 countries. The current Belgian brand positioning consists of the Lutosa logo, French fries cones, the Belgian flag and the use of a Belgian scenery with the Atomium, cyclists, Belgian beer pictures, a Frit’Kot, etc. However, as years went by and Lutosa’s business evolved, we reached a point where the current brand identity…