Innovation Challenge 2024 – the results
Discover new innovations before your competitors with the Innovation Challenge winners. New innovations were showcased from across the show floor including food, drink, technology and equipment products, the Innovation Challenge was the first port of call for visitors looking for products to differentiate their customer offering. The shortlisted companies pitched their products live on stage on day 2, the products were then tested by a panel of judges who determined whether it deserved a gold, silver of bronze award. The winners: Biff’s Plant Shack Lion’s Mane Mushroom Steak The judges said: “Bang on trend. Natural, healthy and agree that this is the steakiest vegetable…





