Discover new innovations before your competitors with the Innovation Challenge winners. New innovations were showcased from across the show floor including food, drink, technology and equipment products, the Innovation Challenge was the first port of call for visitors looking for products to differentiate their customer offering.
The shortlisted companies pitched their products live on stage on day 2, the products were then tested by a panel of judges who determined whether it deserved a gold, silver of bronze award.
The winners:
Biff’s Plant Shack
Lion’s Mane Mushroom Steak
The judges said: “Bang on trend. Natural, healthy and agree that this is the steakiest vegetable on the market.”
GOLD WINNER
Destiny Foods
Tirami-Chou
The judges said: “Great understanding of consumer needs and trends. Looks really appealing. Will do well across multiple parts of the sector.”
GOLD WINNER
Leathams
Roquito® Candied Green Jalapeños.
The judges said: “Great product, great shelf life. Feels like a first and a genuine innovation.”
GOLD WINNER
Leathams
SunBlush Basil Cherry Tomatoes
The judges said: “Really interesting with lots of uses. Incredible product with huge possibilities for operators.”
GOLD WINNER
Minor Figures
Minor Figures Atomised
The judges said: “Great branding and great eco credentials. Thought-provoking and true innovation.”
GOLD WINNER
Nutritics
Good Food Talks
The judges said: “Genuinely important innovation. Absolute game changer and a no-brainer for all operators.”
GOLD WINNER
Sweet Street Desserts
Caramel Brownie Bite Cheesecake
The judge said: “Love the focus on provenance and quality. Really understands the market and combining two popular desserts will be a massive win for operators.”
GOLD WINNER
Synergy Grill
Synergy Griddle
The judges said: “Genuine innovation again from this great company. Great energy efficiency. Loved it.”
GOLD WINNER
Adams PLC
Adams Ghost Ship North 0.5% Pale Ale
The judges said: “Great addition to the low and no category, great branding and serve size. Great gluten-free credentials.”
SILVER WINNER
Carlsberg Marston’s Brewing Company
1664 Blanc
The judges said: “Great product, especially for the premium market. Love the bold design and think it will do really well.”
SILVER WINNER
Peppadew®
Peppadew® Mac Bites
The judges said: “Great idea, easy to use across many sectors. Really trendy, really appealing.”


















