Written by David Howarth, Brand Owner.Â
Tell us a bit about your company
House of Rum is an independent bottler of rare, single cask, single vintage, single distillery, cask strength rums.
Brand owner, David first visited the Caribbean in his early 20s. It was love at first sight, an infatuation that lured him back. He returned a second time, then a third, and more visits followed. Each visit brought a discovery of a new island. A different country. And the development of an ever-deepening connection to the Caribbean.
Rum embodied the very essence of the Caribbean, and during his time in the region, it blossomed into David’s deepest passion.
Over the course of three decades, David accumulated an extensive library of rum experiences. He explored rums from various styles, geographical origins and producers. Each liquid showed its own distinct flavour profile, unique personality and soul.
House of Rum is the culmination of David’s lifelong passion for Rum. It’s an opportunity to share his personal adventure by inviting you to join him on a journey of hedonistic exploration.
The term “House” in House of Rum symbolises a welcoming space. It unites all those eager to embark on this extraordinary voyage into the world of rum.
Tell us about your latest product(s) we can hope to see on your stand
We have listened to customer demand for a House of Rum blended rum which can be mixed in cocktails or served in long drinks rather than a single cask sipping rum. As such, this year we launched Diablo Spiced Rum, a British made rum, fermented, distilled and spiced to our own unique flavour profile.
Diablo Spiced was created for the modern rum drinker who really wants their rum to punch through the mixer rather than have their rum experience overwhelmed by the mixer. Diablo Spiced does exactly that, ensuring that the drinker can smell, taste and savour the rum until the very last drop. Warm cinnamon, zesty orange peel, golden caramel, rich raisin, and smooth vanilla are the tones you can expect to enjoy with Diablo Spiced Rum.
Why is exhibiting at The National Restaurant, Pub & Bar Show an unmissable opportunity for you?
The show gives us the perfect platform to introduce Diablo Spiced, a modern British rum to an audience of professional buyers, people who work in the on-trade as well as an opportunity to speak directly to consumers.
We expect the show to give us the chance to network with people who will offer valuable feedback and consumer insight to help us on our journey.
We have no doubt that Diablo Spiced will attract a lot of interest because of our striking packaging, our authentic brand story and our fabulous rum.
We fully expect to gain many new customer opportunities over the course of the show, so come along to stand N120 and meet some of the team behind House of Rum and our new product Diablo Spiced Rum!
