There is a huge variety of canned alcoholic drinks on the market right now. From hard seltzers to pre-mixed cocktails, Instagrammable craft beers to sparkling wines. And this thriving category is growing in popularity with bars and restaurants across the nation. In November last year, Bō Kiri was the first venue in London to only sell canned alcohol, and leading brands are now preparing to launch new and bold flavoured versions of their drinks in handy cans.
So, why are canned alcoholic drinks gaining momentum in the casual dining sector?
#1 – Portion control
Opening up your pub garden? Wanting to sell spill-free drinks? Not only are canned alcoholic drinks great for the consumer on the go, but it is also perfect for portion control. Selling pre-measured cans means operators don’t have to crack open a whole bottle of wine if someone just fancies a glass. What’s more, smaller versions of popular beverages might help to attract the health-conscious consumer who prefer knowing the exact measurements of their desired tipple or ‘no and low’ option.
#2 – Reduced waste
Serving drinks in portioned containers means less stock waste as pub operators don’t need to worry about carbonated drinks going flat or leftover garnishes going in the bin. Cans also have a high shelf life, are lightweight, easily stackable, and shatterproof which makes them economically and ecologically beneficial to transport and store.
#3 – Environment
As well as less waste, the environmental impact of cans is far less than plastic and with consumers becoming increasingly aware of plastic pollution, more people are opting for the eco-friendlier choice. “The Aluminum Association estimate that 75% of the world’s aluminium produced is still in use, promoting the material as ‘infinitely recyclable’. Plus, it’s the most widely recycled material, making it an easier and cheaper option for businesses.
#4 – Cost effective
Handcrafting cocktails from scratch can cost a fair amount. Pre-mixed drinks can help cut those costs for pubs and restaurant operators as they can avoid hiring mixologists, training staff or spending a fortune on high quality ingredients, such as garnishes and artisan mixers.
#5 – Caters to Millennials
Millennials favour aesthetically pleasing branding and love a good opportunity to snap a post for their socials. And canned alcohol brands are ahead of the curve with their bold and eclectic packaging- including colourful artwork and illustrations. Furthermore, Millennials value unique ingredients like unusual herbs and spices, and exotic roots and plants. Likewise, this age range are favouring drinks that are low in sugar and so canned drinks, like seltzers are winning younger fans looking for a smarter and cleaner way to drink.
Canned alcoholic drink brands exhibiting at Casual Dining 2022
Here are just four of the many quality canned alcohol brands that pub, bar and restaurant decision makers can meet at Casual Dining – which returns to ExCeL London on 14-15 September:
FUNKIN COCKTAILS is kickstarting summer with the addition of two delicious new flavours to its cocktail line-up; Peach on the Beach nitrogen infused can and Long Island Iced Tea sparkling can. Each of these mouth-watering tipples has been expertly crafted by mixologists using the finest ingredients.
MOTH Drinks are bringing their bar-quality cocktails in a can. MOTH uses award-winning spirits such as Tarquin’s Gin & Enemigo Tequila to name a couple. They are here to offer food specialists an efficient and high-quality option to fill out their drinks offering, without compromise. Make sure to check out The new MOTH Mojito, made with Duppy Share Rum, Mint, Lime & Soda. Served in long-serve 200ml cans, the MOTH Mojito is soulful, juicy and bittersweet.
Most Wanted Wines is offering a full range of still and sparkling canned wine, encompassing the UK’s favourite varietals Pinot Grigio, Sauvignon Blanc and Malbec. The single-serve cans offer consumers a convenient and sustainable option. The Pinot Grigio sparkling cans presents light, fresh, and peachy flavours. For those who prefer something a little crisper and fruitier the Sauvignon Blanc is the perfect choice. Cans are almost always recycled back into themselves; they can be back on shelf in as little as 60 days.
Brewpoint are bringing their flagship brands; On Point Pale Ale, an easy-drinking, crisp pale ale. Checkpoint Hazy session IPA, a hazy, sessionable remake of the American IPA, which is balanced with bitterness and slight malt sweetness. And Midpoint Pilsner Lager, brewed slow and lagered at low temperatures to give a smooth and refreshing taste.
Book a stand today
If you are considering exhibiting your canned alcoholic drinks brand, Casual Dining is the perfect place to do so. The show will immerse you within the heart of the casual dining sector, you will meet quality buyers face to face and network with other brands.
If you would like to book a stand, please contact one of our sales team today:
Ollie Kinghorn, Sales Executive – [email protected], Tel: 01273 645163
