Written by Johnathan Phillips.
Tell us a bit about your company
Founded by James Brown, who built Beer52 into the world’s largest craft beer community with over 200,000 members.
We want as many people to sample BRULO as possible so we can share our quality and how BRULO can elevate the alcohol free beer category for consumers!
After years curating and tasting the best craft beers on the planet, he tried to find an alcohol free beer he’d actually want to drink. He couldn’t. So he brewed one. Then another. Then hundreds. Every recipe pushed and dialled in for balance, drinkability, and flavour until the beer stood shoulder to shoulder with the best full-strength craft beers in the world. Not as a substitute. As the real thing.
The finest hand-selected ingredients, innovative yeast cultures, and modern brewing techniques. No artificial flavourings. No shortcuts. If it doesn’t clear the bar, it doesn’t leave the brewery.
Tell us about your latest product(s) we can hope to see on your stand
Our flagship ‘Lust For Life’ IPA has just taken home an incredible 2 Stars at this year’s Great Taste Awards – making it officially the highest-rated alcohol-free IPA in the country.
In total we took 4 stars across 3 products, making us the highest rated alcohol free beer brand!
Why is exhibiting at The National Restaurant, Pub & Bar Show an unmissable opportunity for you?
BRULO want to grow our brand in the On and Off Trade channels, whilst we have a small but mighty team we want as many people to sample BRULO as possible so we can share our quality and how BRULO can elevate the alcohol free beer category for consumers!
