Claudia Boyer is the co-founder of JENKI, the London born matcha brand known for bringing high quality, first harvest matcha to the UK. She founded the company with her husband Otto in 2020, at a time when much of the matcha available in London was low grade and poorly prepared. Their aim was simple: introduce ceremonial grade matcha, prepare it properly, and create a fresh, modern experience around the ingredient.
Starting as a market stall and pop-up concept, JENKI opened its first permanent matcha bar in Spitalfields in 2021 before securing a landmark partnership with Selfridges in 2022. The Selfridges opening became one of the department store’s most successful food and beverage launches in recent years, helping establish matcha as a fast growing category amongst UK consumers.
Since then, JENKI has expanded across London with locations in Borough Market, Covent Garden, Canary Wharf and Battersea Power Station, becoming one of Europe’s leading dedicated matcha hospitality brands.
JENKI received a Double Gold at the Great Taste Awards in 2023 and was named Matcha Brand of the Year at the European Coffee and Hospitality Awards in 2025, the first year the category was introduced.
Claudia is a certified health coach through the Institute for Integrative Nutrition, where she studied food, nutrition and wellness. Her background informs JENKI’s focus on clean, antioxidant-rich matcha drinks and more balanced alternatives to coffee.
Before launching the company, she founded and ran Studio Social, a digital marketing agency working with direct-to-consumer brands in emerging markets. With over a decade of experience in consumer brands, she brings deep expertise in brand positioning, storytelling and product development.
In April 2026, Claudia published Matcha at Home with Quadrille, a recipe book that draws on her experience building JENKI and working closely with matcha. The book explores sourcing and preparation, alongside recipes that show how matcha can be enjoyed in everyday cooking and drinking.
